Marketing Tips

The following suggestions are compiled from responses to a survey distributed via the IAN (Iowa Association of Naturalists) listserv, as well as from the final reports of organizations that received funding from the Iowa DNR's REAP-CEP for their pack programs.

• Send news releases or announcements to:
  • Local newspaper, radio, and tv outlets
  • Area Education Associations (AEAs)
  • Newsletters of Friends of County Conservation Boards, nature centers, or other non-profits
  • School or district newsletters

• Post flyers and distribute brochures to/at:
  • Nature centers
  • Campgrounds or park kiosks
  • Community, family, or multicultural centers
  • Libraries
  • Parks and Recreation departments
  • Fairs or expos
  • At teacher meetings
  • After public or school programming
  • Homeschool networks
  • 4-H clubs
  • Boy/Girl Scout troops
  • Childcare centers
  • Community action or assistance organizations
  • Local courthouses, gyms, or shopping centers