Marketing Tips
The following suggestions are compiled from responses to a survey distributed via the IAN (Iowa Association of Naturalists) listserv, as well as from the final reports of organizations that received funding from the Iowa DNR's REAP-CEP for their pack programs.
- Send news releases or announcements to:
- Local newspaper, radio, and tv outlets
- Area Education Associations (AEAs)
- Newsletters of Friends of County Conservation Boards, nature centers, or other non-profits
- School or district newsletters
- Post flyers and distribute brochures to/at:
- Nature centers
- Campgrounds or park kiosks
- Community, family, or multicultural centers
- Libraries
- Parks and Recreation departments
- Fairs or expos
- At teacher meetings
- After public or school programming
- Homeschool networks
- 4-H clubs
- Boy/Girl Scout troops
- Childcare centers
- Community action or assistance organizations
- Local courthouses, gyms, or shopping centers